Genesis Crux is a full-spectrum, mandate-driven real estate sales and marketing partner, founded by veterans with over 125+ years of combined industry experience across real estate, banking, finance, hospitality, interiors, and strategic marketing.
We help transform residential real estate projects—from blueprint to successful sellthrough— by fusing insightful planning, high-impact marketing, and accountable onground execution.
We don't just sell homes—we build momentum, amplify brand presence, and ensure delivery of a consistent buyer experience.
We serve as growth catalysts for developers and trusted advisors for buyers — ensuring smooth handshakes, transparent processes, and delighted outcomes.
Tech-enabled, insight-led performance marketing
Seamless coordination, clarity, and trust
Partner-first approach. Growth-driven alignment
"We believe that great execution is as much about process as it is about people—and that real results are built on relationships, not just reports."
At the heart of Genesis Crux LLP is a founding team that brings together over 125 years of combined leadership across real estate, finance, marketing, operations, hospitality, and entrepreneurship.
Each partner is a domain expert with a proven track record of driving performance, transforming teams, and building trust-based relationships in their respective industries. What unites this diverse group is a shared belief in insight-led execution, integrity-driven outcomes, and the power of relationships—with both developers and homebuyers.
Chief Executive - Business & Strategy
With over 30 years in residential real estate, Cyriac Joseph has led sales, marketing, and strategic business units across respected developers in Bangalore. His career spans home finance, project funding, mandate marketing, and customer experience. He builds high-performance teams and crafts go-to-market strategies anchored in getting the basics right.
Business Head – Sales & Operations
With over 21 years of cross-industry experience, Shaji John has built a reputation for channel leadership, sales transformation, and on-ground execution across leading real estate firms in Bangalore. He anchors sales operations, channel development, and business expansion.
Director – Business Development & Strategy
A seasoned professional with over two decades of experience across automobiles, banking, real estate, interiors, and hospitality. Sudheer brings strategic depth and operational foresight to Genesis Crux .
Mentor & Strategic Advisor
A first-generation entrepreneur and respected community leader with 25+ years of multi-sectoral leadership across real estate, retail, education, hospitality, and social impact.
Advisor – Finance & Compliance
A Chartered Accountant with 30+ years of experience across audit, taxation, financial systems, and incubation advisory. Anchors finance, compliance, and internal controls at Genesis Crux .